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The Copy Page

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through your message and your words 

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Why did THIS movie get picked?
Nov 05, 2024
Is it reasonable to expect over half of the people in any given group pick the same somewhat random movie?  Something doesn’t smell right.  Here’s the scenario: There were about 750 copywriters back in spring of 2023,...
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Get your audience "Super" familiar with your offer
Sep 20, 2024
When our car’s windshield cracked, I immediately knew who to call.  But something inside my brain stopped me.  WHY did I think of that business?  We had never used them before. I hadn’t had any conversations with...
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6 ways to get MORE from your webinar
Jul 01, 2024
“Copywriters: You are a magician. You type words on a keyboard…and make money appear out of think air.”   This may seem like a wild statement from A-list copywriter, Kim Krause Schwalm but it’s true!    I...
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The Hidden ICA definition you haven’t considered (aka What’s your d...
Jul 27, 2022
How do you create content to best connect with your dream clients? Your strategy really depends on where they fall on the levels of awareness. Eugene Schwartz, in his classic and oft-quoted “Breakthrough Advertising,” outlined...
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Yes, please give me your thoughts and opinion!
Jan 05, 2022
Growing up in the California desert, my brother and I loved reading stories about the wild, wild west. It was easy to imagine ourselves as early settlers in the area and needing to fight range wars or protect our horses from thieves. That classic...
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How to write your weekly emails to build the know, like, and trust ...
Apr 14, 2021
If you procrastinate writing your weekly emails… If you sit down to write your weekly emails and freeze at the blank page… If you struggle trying to figure out what to write… You can make ONE small change to write emails that...
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What's your perfect day look like?
Feb 03, 2021
A couple of years ago, while sitting in a rather boring session at an HR Conference, I began sketching out what I wanted my ideal workweek to look like. I wanted to write content on Mondays. I wanted to have meetings scheduled on Tuesdays,...
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