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The Copy Page

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through your message and your words 

Latest Blogs

Get your audience "Super" familiar with your offer
Sep 20, 2024
When our car’s windshield cracked, I immediately knew who to call.  But something inside my brain stopped me.  WHY did I think of that business?  We had never used them before. I hadn’t had any conversations with family or friends about cracks in ...
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6 ways to get MORE from your webinar
Jul 01, 2024
“Copywriters: You are a magician. You type words on a keyboard…and make money appear out of think air.”   This may seem like a wild statement from A-list copywriter, Kim Krause Schwalm but it’s true!    I was talking to a friend recently about he...
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The Hidden ICA definition you haven’t considered (aka What’s your d...
Jul 27, 2022
How do you create content to best connect with your dream clients? Your strategy really depends on where they fall on the levels of awareness. Eugene Schwartz, in his classic and oft-quoted “Breakthrough Advertising,” outlined these 5 stages of cust...
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Yes, please give me your thoughts and opinion!
Jan 05, 2022
Growing up in the California desert, my brother and I loved reading stories about the wild, wild west. It was easy to imagine ourselves as early settlers in the area and needing to fight range wars or protect our horses from thieves. That classic im...
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