BLOG
Welcome to the blog — a space where I share both professional insights and personal reflections.
You’ll find articles on conversion copywriting and messaging strategy for professional service providers — the same strategies I use with clients to turn marketing into meaningful conversations that win more business.
And you’ll also see faith and reflection posts, offering encouragement, perspective, and hope for the journey — because the work we do and the lives we live are deeply connected.
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How Professionals Can Be Authentic Without Oversharing
Your prospects want to hire someone they trust—but how do you build that trust without compromising your professional credibility? It’s one of the most delicate balancing acts in professional marketing. Share too little, and you sound like a corporate robot. Share too much, and you undermine the authority that qualifies you to solve their problems….
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Don’t “Should” on This
We moved our daughter back into the dorms recently. After months of being at home, the students were thrilled to be back together. You could hear the excitement—laughter, exclamations, hugs, high-fives—across the parking lot. The joy was contagious. It reminded me of something I’ve been reflecting on lately:What if we approached our time with God…
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Why Smart Firms Don’t Skip the Email Sequence
Christina, a financial advisor in Texas, spent weeks planning her retirement workshop. She sent a single email to 200 prospects. Three people showed up—and one was her neighbor. This month, she tried a 5‑email sequence and got 42 registrations. The difference? She gave her offer the runway it needed to take off. But most professional…
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Passing the Peace
What if “passing the peace” is more than a handshake? This reflection looks at how we’re called to embody peace in a world that desperately needs it.
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6 Non-Salesy Ways to Get More From Your Webinar (or Workshop)
You put in the work —You promoted your webinar or workshop, prepped your slides, showed up ready to serve, and hoped to see dozens of eager faces on screen. But when only a handful log in… or no one buys… it’s discouraging. The truth is, most professionals focus so much on what to say during…
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Bouncing Back and Showing Up
Did you have one of those tiny rubber bouncy balls as a kid? The kind that shot off in every direction the moment it hit the ground? I did. And let’s just say… I wasn’t exactly gifted in the hand-eye coordination department. (I’m still not. But I’ve gotten smarter about hiding it. I don’t play…
