Your prospects want to hire someone they trust—but how do you build that trust without compromising your professional credibility? It’s one of the most delicate balancing acts in professional marketing. Share too little, and you sound like a corporate robot. Share too much, and you undermine the authority that qualifies you to solve their problems….
We moved our daughter back into the dorms recently. After months of being at home, the students were thrilled to be back together. You could hear the excitement—laughter, exclamations, hugs, high-fives—across the parking lot. The joy was contagious. It reminded me of something I’ve been reflecting on lately:What if we approached our time with God…
Christina, a financial advisor in Texas, spent weeks planning her retirement workshop. She sent a single email to 200 prospects. Three people showed up—and one was her neighbor. This month, she tried a 5‑email sequence and got 42 registrations. The difference? She gave her offer the runway it needed to take off. But most professional…
What if “passing the peace” is more than a handshake? This reflection looks at how we’re called to embody peace in a world that desperately needs it.
You put in the work —You promoted your webinar or workshop, prepped your slides, showed up ready to serve, and hoped to see dozens of eager faces on screen. But when only a handful log in… or no one buys… it’s discouraging. The truth is, most professionals focus so much on what to say during…
Did you have one of those tiny rubber bouncy balls as a kid? The kind that shot off in every direction the moment it hit the ground? I did. And let’s just say… I wasn’t exactly gifted in the hand-eye coordination department. (I’m still not. But I’ve gotten smarter about hiding it. I don’t play…
“You never get a second chance to make a first impression.” We’ve all heard it before—and when it comes to your website, it’s absolutely true. In seconds, visitors decide whether you’re credible, trustworthy, and capable of solving their problem. If your site is cluttered or confusing, they’re gone—sometimes for good. It’s kind of like that…
7 Low-Lift Ways to Show Up with Authentic Encouragement (Even If You’re Not Posting Daily) What if your next post didn’t have to be perfect—just purposeful? When I talk to professionals—especially those building a presence online—there’s a common hesitation: “I want to encourage others, but I don’t know what to say—or how to say it…
When a group of copywriters asked ChatGPT for movie recommendations, the results exposed something deeper: how AI systems narrow choices in ways we don’t always notice. If your work relies on trust, nuance, or compliance, this post is your reminder to lead the tools—not follow them.
Making Space to Start What You’ve Been Putting Off There’s something powerful about deciding to start—right where you are, with what you already have. Recently, I set out to clean and reset a small space in our home. It’s an 8×8 room tucked in the back corner that’s had more identities than a travel blogger:…