6 Non-Salesy Ways to Get More From Your Webinar (or Workshop)
You put in the work —
You promoted your webinar or workshop, prepped your slides, showed up ready to serve, and hoped to see dozens of eager faces on screen.
But when only a handful log in… or no one buys… it’s discouraging.
The truth is, most professionals focus so much on what to say during the session, they overlook the strategic steps that quietly increase attendance, engagement, and conversions — without sounding salesy.
If you’re leading with value and want your webinar (or workshop) to genuinely connect and convert, these six strategies will help you do just that — no hype required.
1. Prioritize your email list
More people sign up from email than any other method — not social, not ads, not announcements. So make sure you’re inviting from your list, not just posting and hoping. And ideally, nurture that list beforehand so your audience is already warm and curious when your invite arrives.
2. Make your webinar genuinely helpful
Lead with substance, not the sale.
People attend because they want insight, clarity, or a way to move forward. When your session delivers actionable ideas — even small ones — you earn trust. A clear, service-first subhead like “3 simple ways to reduce audit risk this year” or “The hidden bottlenecks keeping small firms stuck” sets the tone.
(And don’t worry — helpful doesn’t mean giving everything away. It just means showing you understand the problem and can guide the solution.)
3. Create a dedicated landing page for registrations
A direct, focused landing page outperforms a generic one every time. Keep it clear, aligned with your topic, and distraction-free. Don’t just send people to a calendar link or platform-generated page — show them that this session is worth their time with intentional messaging and branding.
4. Send more than one reminder — and make them personal
Most platforms send a standard reminder or two. That’s fine. But you’ll see better results when you write your own:
– Call out what they’ll miss if they skip it
– Share a quick win they’ll get from attending
– Make the “We’re live now” email easy to spot and link directly into the room
People mean to attend. But busy days happen. A well-timed, human-sounding nudge can make all the difference.
5. Follow up after the session
A single email that says “Thanks for coming!” isn’t enough.
Whether someone showed up live or not, you can:
– Offer the replay
– Share a key takeaway
– Highlight feedback from attendees
– Invite them to the next step
It doesn’t have to be pushy. Just keep the conversation going.
6. Track the data — and give it time
Not everyone buys on the first invite. In fact, many don’t.
One of the coaches I’ve worked with noticed most of her clients had been in her world for 12–24 months before they signed up — watching launches, attending sessions, reading emails.
You may have new eyes on your work with every webinar. Use the opportunity to serve well, grow your list, and invite them to stay connected.
Want help with the words that make it all work?
If you’d like support crafting the emails, landing page, or follow-up messages that turn interest into action — I’d love to help.
Let’s chat about what’s next for your message and your business.
