True Colors: Why Strategic Authenticity Attracts the Right Clients
“But I see your true colors shining through…
And that’s why I love you…”
— Cyndi Lauper, “True Colors”
If you were in high school in the ’80s, you probably remember this one.
And even now, decades later, those lyrics still resonate.
There’s something universal about the pull to compare ourselves to others—especially in leadership, client work, or building a business.
We look around and think someone else has it all together.
That they’ve figured something out that we haven’t.
That we should sound more like them.
But here’s the truth:
You don’t need to sound like someone else.
You need to sound more like you—with intention.
Your True Colors Reflect Your Calling
Psalm 139 tells us that we are “fearfully and wonderfully made.”
That truth applies not only to how we live—but how we lead, write, and communicate.
As a professional, your expertise is one part of what attracts the right clients.
But so is your tone, your conviction, and your values.
When your messaging reflects your true colors—clearly, consistently, and confidently—you naturally attract people who are aligned with how you work and what you believe in.
That’s not fluff. It’s focus.
Strategic Authenticity: It’s Not About Oversharing
Let’s be clear: authenticity isn’t about being unfiltered.
It’s about being aligned.
When you write your website copy, emails, or even social content, ask:
- What do I stand for that my clients value?
- What tone best reflects how I show up for clients in real life?
- What personal practices quietly shape how I lead or serve?
For me, one of those practices is gratitude.
Every morning, I write a short list of things I’m grateful for:
- God’s Word
- My mentors and peers
- My family
- My dogs, Harvey and Murphy
- The warmth of a quiet home
…just to name a few.
It’s a grounding practice that helps me lead from a place of peace and perspective.
It also shows up in how I write—both for myself and my clients.
And while I don’t expect every client to share that practice, it’s part of my message. If that tone resonates, it’s often a sign that we’ll work well together.
The Connection Between Values and Voice
Here’s why this matters:
When I write for clients, I spend hours capturing their voice. Not just their vocabulary—but the spirit behind what they say.
Because when your message reflects who you really are, your audience can feel it.
Your dream clients will read your words and think,
“It’s like you were in my head.”
That’s not magic—it’s messaging that matches your true voice.
And it’s what turns a passing reader into a loyal client.
Final Thought
Whether you’re refining your website, writing a newsletter, or preparing to launch something new—don’t hide your true colors behind generic content.
Let them shine.
Because the people you’re called to serve aren’t looking for a perfect persona.
They’re looking for someone they can trust. Someone who’s clear. Someone who feels real.
And your true colors?
They’re beautiful.
They’re strategic.
And they’re exactly what your audience needs.
Ready to Sound More Like You?
If you’re tired of trying to translate your ideas into compelling copy—or you’re not sure how to put your voice into words—I can help.
Let’s work together to clarify your message, capture your true tone, and create copy that connects with the right people.
