Your prospects want to hire someone they trust—but how do you build that trust without compromising your professional credibility? It’s one of the most delicate balancing acts in professional marketing. Share too little, and you sound like a corporate robot. Share too much, and you undermine the authority that qualifies you to solve their problems….
You put in the work —You promoted your webinar or workshop, prepped your slides, showed up ready to serve, and hoped to see dozens of eager faces on screen. But when only a handful log in… or no one buys… it’s discouraging. The truth is, most professionals focus so much on what to say during…
And Why They Matter More Than You Think Growing up in the California desert, my brother and I loved reading about the Wild West. It was easy to imagine ourselves as early settlers defending the homestead or guarding our horses from rustlers. That rugged independence is a part of the American story—and if we’re honest,…
God’s love: higher, deeper, wider, longer, everlasting. My dad is an avid hiker. He’s climbed Mt. Whitney—the tallest mountain in the continental U.S.—more times than I can count. I was never eager to hike it myself, but I always loved the peaceful picnics in Whitney Portal at its base. Even if you’ve only hiked a…
If your best clients aren’t responding to your messaging, it might not be your offer. It might be their level of awareness. Whether you’re an attorney, consultant, or financial professional, you’re not just selling services—you’re guiding people through decisions that matter. And how you guide them depends on one foundational insight: Where is your prospect…