Not long ago, my daughter and I wrapped up a Costco run (because dorm snacks wait for no one) and were loading up the car when my phone rang. My husband had been sitting outside a convenience store making work calls and forgot to turn off his headlights. The battery was dead. We drove over,…
If your best clients aren’t responding to your messaging, it might not be your offer. It might be their level of awareness. Whether you’re an attorney, consultant, or financial professional, you’re not just selling services—you’re guiding people through decisions that matter. And how you guide them depends on one foundational insight: Where is your prospect…
Your prospects recognize your expertise. They know they need help. So why do they still hesitate to hire you? It’s not about your credentials, your experience, or even your pricing. It’s about something much more fundamental: trust. When someone hires a lawyer for a complex transaction, a financial planner for retirement strategy, or a consultant…