Your prospects want to hire someone they trust—but how do you build that trust without compromising your professional credibility? It’s one of the most delicate balancing acts in professional marketing. Share too little, and you sound like a corporate robot. Share too much, and you undermine the authority that qualifies you to solve their problems….
Christina, a financial advisor in Texas, spent weeks planning her retirement workshop. She sent a single email to 200 prospects. Three people showed up—and one was her neighbor. This month, she tried a 5‑email sequence and got 42 registrations. The difference? She gave her offer the runway it needed to take off. But most professional…
“You never get a second chance to make a first impression.” We’ve all heard it before—and when it comes to your website, it’s absolutely true. In seconds, visitors decide whether you’re credible, trustworthy, and capable of solving their problem. If your site is cluttered or confusing, they’re gone—sometimes for good. It’s kind of like that…
When a group of copywriters asked ChatGPT for movie recommendations, the results exposed something deeper: how AI systems narrow choices in ways we don’t always notice. If your work relies on trust, nuance, or compliance, this post is your reminder to lead the tools—not follow them.
Why do qualified prospects sometimes choose less experienced competitors over you? It’s probably not about credentials or pricing. And it’s not necessarily about results either. More often than not, it comes down to something much simpler (and sneakier):Familiarity. Your ideal client has a problem. They start researching solutions. Three providers pop up—including you. All seem…
Especially if you’re already active on social media You’re showing up on LinkedIn. You’ve shared insights, sparked conversations, and maybe even had a few posts gain real traction. But your email list? It’s been a while, hasn’t it? You’re not alone—and you’re not doing anything wrong. Most professionals focus on visible platforms like LinkedIn. That…
And Why They Matter More Than You Think Growing up in the California desert, my brother and I loved reading about the Wild West. It was easy to imagine ourselves as early settlers defending the homestead or guarding our horses from rustlers. That rugged independence is a part of the American story—and if we’re honest,…
God’s love: higher, deeper, wider, longer, everlasting. My dad is an avid hiker. He’s climbed Mt. Whitney—the tallest mountain in the continental U.S.—more times than I can count. I was never eager to hike it myself, but I always loved the peaceful picnics in Whitney Portal at its base. Even if you’ve only hiked a…
What a Smelly Trash Can Can Teach Us About Discipline and Business The smell hit me before I even opened the lid. I hadn’t planned on scrubbing out the trash can that day (or assigning it to one of my kids), but the odor made it unavoidable. I filled it with hot, soapy water and…
A couple of years ago, I was sitting in a not-so-thrilling HR conference session when I pulled out my notebook and started sketching:What would my ideal workweek look like if I could design it around focused client work and sustainable business growth? I wasn’t daydreaming. I was planning.I wanted Mondays to be content and marketing…