Christina, a financial advisor in Texas, spent weeks planning her retirement workshop. She sent a single email to 200 prospects. Three people showed up—and one was her neighbor. This month, she tried a 5‑email sequence and got 42 registrations. The difference? She gave her offer the runway it needed to take off. But most professional…
Why do qualified prospects sometimes choose less experienced competitors over you? It’s probably not about credentials or pricing. And it’s not necessarily about results either. More often than not, it comes down to something much simpler (and sneakier):Familiarity. Your ideal client has a problem. They start researching solutions. Three providers pop up—including you. All seem…
Especially if you’re already active on social media You’re showing up on LinkedIn. You’ve shared insights, sparked conversations, and maybe even had a few posts gain real traction. But your email list? It’s been a while, hasn’t it? You’re not alone—and you’re not doing anything wrong. Most professionals focus on visible platforms like LinkedIn. That…