The Hidden Power of Familiarity: Why Your Best Prospects Choose Competitors (And How to Fix It)
Why do qualified prospects sometimes choose less experienced competitors over you? It’s probably not about credentials or pricing. And it’s not necessarily about results either. More often than not, it comes down to something much simpler (and sneakier):Familiarity. Your ideal client has a problem. They start researching solutions. Three providers pop up—including you. All seem…