Your prospects want to hire someone they trust—but how do you build that trust without compromising your professional credibility? It’s one of the most delicate balancing acts in professional marketing. Share too little, and you sound like a corporate robot. Share too much, and you undermine the authority that qualifies you to solve their problems….
We moved our daughter back into the dorms recently. After months of being at home, the students were thrilled to be back together. You could hear the excitement—laughter, exclamations, hugs, high-fives—across the parking lot. The joy was contagious. It reminded me of something I’ve been reflecting on lately:What if we approached our time with God…
Christina, a financial advisor in Texas, spent weeks planning her retirement workshop. She sent a single email to 200 prospects. Three people showed up—and one was her neighbor. This month, she tried a 5‑email sequence and got 42 registrations. The difference? She gave her offer the runway it needed to take off. But most professional…
You put in the work —You promoted your webinar or workshop, prepped your slides, showed up ready to serve, and hoped to see dozens of eager faces on screen. But when only a handful log in… or no one buys… it’s discouraging. The truth is, most professionals focus so much on what to say during…
Especially if you’re already active on social media You’re showing up on LinkedIn. You’ve shared insights, sparked conversations, and maybe even had a few posts gain real traction. But your email list? It’s been a while, hasn’t it? You’re not alone—and you’re not doing anything wrong. Most professionals focus on visible platforms like LinkedIn. That…
“But I see your true colors shining through…And that’s why I love you…”— Cyndi Lauper, “True Colors” If you were in high school in the ’80s, you probably remember this one.And even now, decades later, those lyrics still resonate. There’s something universal about the pull to compare ourselves to others—especially in leadership, client work, or…
God’s love: higher, deeper, wider, longer, everlasting. My dad is an avid hiker. He’s climbed Mt. Whitney—the tallest mountain in the continental U.S.—more times than I can count. I was never eager to hike it myself, but I always loved the peaceful picnics in Whitney Portal at its base. Even if you’ve only hiked a…
Not long ago, my daughter and I wrapped up a Costco run (because dorm snacks wait for no one) and were loading up the car when my phone rang. My husband had been sitting outside a convenience store making work calls and forgot to turn off his headlights. The battery was dead. We drove over,…
If your best clients aren’t responding to your messaging, it might not be your offer. It might be their level of awareness. Whether you’re an attorney, consultant, or financial professional, you’re not just selling services—you’re guiding people through decisions that matter. And how you guide them depends on one foundational insight: Where is your prospect…
Your prospects recognize your expertise. They know they need help. So why do they still hesitate to hire you? It’s not about your credentials, your experience, or even your pricing. It’s about something much more fundamental: trust. When someone hires a lawyer for a complex transaction, a financial planner for retirement strategy, or a consultant…