What’s Your Perfect Day Look Like?
A couple of years ago, I was sitting in a not-so-thrilling HR conference session when I pulled out my notebook and started sketching:
What would my ideal workweek look like if I could design it around focused client work and sustainable business growth?
I wasn’t daydreaming. I was planning.
I wanted Mondays to be content and marketing days.
Tuesdays through Thursdays reserved for client meetings—mostly in the afternoons.
Thursdays and Fridays for implementation, follow-up, and ongoing training.
The HR friend sitting next to me raised an eyebrow and chuckled, “That’s a nice idea, but it’ll never happen.”
Here’s the update: It did.
When I transitioned from consulting into conversion copywriting and messaging strategy for professionals, I redrew my plan. Today, I use that structure every week to serve my clients at a high level—without burnout or guesswork.
Why It Matters for Client-Facing Professionals
If you spend most of your day solving problems for clients, managing your team, and fielding constant emails, it’s easy for marketing to fall to the bottom of the list.
But here’s what I’ve learned (and helped others discover):
When your workweek has structure, your business gains momentum.
Instead of wondering when you’ll fit in website updates, thought leadership, or service improvements, you know exactly when those tasks get done.
You’re not second-guessing your messaging while reviewing contracts or prepping for a call.
You’re not scrambling to write something “good enough” for your website just so you can launch it already.
You’re building a business that reflects the caliber of your expertise.
And when something like writing or optimizing your website copy keeps getting pushed down the list?
That’s when it’s time for a Strategic Copy Review.
What’s that?
The Strategic Copy Review is a professional-level review of one of your website pages, delivered in a clear, friendly video walkthrough. You’ll get expert insight into what’s working, what’s missing, and what to revise—so your copy reflects your value and resonates with the clients you actually want to attract.
✅ Strategic, not superficial
✅ Delivered in plain English, not marketing jargon
✅ Built to help you move forward with clarity
Book your Strategic Copy Review and take “fix my website copy” off your mental checklist.
(Photo by Andrew Neel on Unsplash)
