Why do qualified prospects sometimes choose less experienced competitors over you? It’s probably not about credentials or pricing. And it’s not necessarily about results either. More often than not, it comes down to something much simpler (and sneakier):Familiarity. Your ideal client has a problem. They start researching solutions. Three providers pop up—including you. All seem…
This necklace is one of my favorite pieces to wear. It was a gift from my business mentor and a reminder that I am called to magnify God in all I do. In the Old Testament, we often read that when God’s people journeyed through new seasons or experienced God’s provision, they built altars—physical markers…
Especially if you’re already active on social media You’re showing up on LinkedIn. You’ve shared insights, sparked conversations, and maybe even had a few posts gain real traction. But your email list? It’s been a while, hasn’t it? You’re not alone—and you’re not doing anything wrong. Most professionals focus on visible platforms like LinkedIn. That…
We lost a hamburger patty once. The day before, we had one uncooked patty left after lunch. I wrapped it up and put it in the fridge—at least, I thought I did. The next day, when my husband fired up the grill, the patty was nowhere to be found. I searched the fridge. He searched….
And Why They Matter More Than You Think Growing up in the California desert, my brother and I loved reading about the Wild West. It was easy to imagine ourselves as early settlers defending the homestead or guarding our horses from rustlers. That rugged independence is a part of the American story—and if we’re honest,…
Learning to Stay Focused When Your Mind Wants to Wander Do you remember being a kid, making a wish and blowing on a dandelion? Watching the seeds scatter in the breeze—measuring how many breaths it took to send them all flying? Some days, my thoughts feel just like that dandelion puff. A thousand little ideas,…
“But I see your true colors shining through…And that’s why I love you…”— Cyndi Lauper, “True Colors” If you were in high school in the ’80s, you probably remember this one.And even now, decades later, those lyrics still resonate. There’s something universal about the pull to compare ourselves to others—especially in leadership, client work, or…
God’s love: higher, deeper, wider, longer, everlasting. My dad is an avid hiker. He’s climbed Mt. Whitney—the tallest mountain in the continental U.S.—more times than I can count. I was never eager to hike it myself, but I always loved the peaceful picnics in Whitney Portal at its base. Even if you’ve only hiked a…
What a Smelly Trash Can Can Teach Us About Discipline and Business The smell hit me before I even opened the lid. I hadn’t planned on scrubbing out the trash can that day (or assigning it to one of my kids), but the odor made it unavoidable. I filled it with hot, soapy water and…
We live in a world that feels anything but peaceful.Tensions run high—online, in the news, in conversations with clients, family, and neighbors. But what if, instead of reacting to the noise, you could bring peace into the spaces you step into? Years ago, before I had kids, I was part of a women’s Bible study….