Refresh Your Email Strategy for Better Engagement
Especially if you’re already active on social media
You’re showing up on LinkedIn. You’ve shared insights, sparked conversations, and maybe even had a few posts gain real traction.
But your email list?
It’s been a while, hasn’t it?
You’re not alone—and you’re not doing anything wrong. Most professionals focus on visible platforms like LinkedIn. That makes sense. But here’s the truth:
Visibility doesn’t always equal connection.
Real trust is built in the inbox.
If you’re already creating content, you’ve done the hardest part. Now it’s time to repurpose what’s working and use email to strengthen those professional relationships.
Why Email Still Matters
Social media is great for visibility. But it’s also crowded—and fast. Your post is fighting for attention next to headlines, memes, and job updates. And it disappears the moment someone refreshes the feed.
Your email list is different.
It’s a direct line to your ideal client or referral partner. No algorithms. No distractions. Just you and their inbox.
And since they’ve opted in, they want to hear from you. These are professionals who’ve raised their hands and said, “Yes, I’m interested.”
Done right, email isn’t disruptive—it’s welcomed. It respects your contact’s time while keeping your expertise top of mind.
Step 1: Repurpose What You’re Already Doing
You don’t need more content. You need more mileage from what you’ve already shared.
- That video you posted about why due diligence matters in real estate purchases?
→ Break it into a short email that highlights a real-world scenario. - That hypothetical client question you answered in a comment thread?
→ Turn it into a story-driven tip that positions you as both knowledgeable and approachable.
It doesn’t have to be perfect. It just needs to be useful.
Step 2: Give Each Email One Clear Point
Your LinkedIn posts might cover multiple ideas. But emails perform best when they stick to a single, focused message.
Before you hit send, ask:
- What’s the takeaway?
- What’s the value for the reader?
- Is there a clear next step?
Clarity isn’t just kind—it’s strategic.
Step 3: Make It Easy to Skim
Your clients are busy. Your colleagues are busy. You are busy.
Help readers get value quickly by:
- Keeping paragraphs short
- Using bullets or numbered lists
- Highlighting key points with bold or italics
Email isn’t where we go to read novels. It’s where we want quick, actionable insight.
Step 4: Invite Engagement
Your email doesn’t always have to sell. It can simply connect.
You might:
- Ask a quick question
- Link to a helpful blog post
- Point them to a recent post they may have missed on LinkedIn
- Invite them to reply with their thoughts or experiences
When you treat your list like a conversation instead of a broadcast, you’ll get better responses—and build deeper trust over time.
One More Thing…
If your list has been sitting quiet for a while—or if you’re not sure what to say, how to say it, or whether it’s worth your time—I can help.
I’m Sharon R Page, a conversion copywriter and messaging strategist.
I specialize in helping professionals clarify their message and connect more consistently (and naturally) with the people they’re here to serve.
Let’s refresh your email strategy so you’re not just visible—you’re remembered.
📅 Book a quick call here and let’s see what’s possible.
